This site is presented by: 3minutedecision.com

What's keeping you awake at night?

The problem of not being able to sleep well at night is a burden shared by millions of North Americans. It is estimated that 1/3 of our adult population -- about 70 million -- have trouble getting a full night’s sleep.


Fast Facts About Sleep

Immunotec’s Tart Cherry Concentrate Top’s the Competition in ORAC value!

Click here for larger view


Frequency:

•Approximately 1/3 of all North Americans have sleep disorders at some point in their lives.

•Approximately 20-40% of adults report difficulty sleeping at some point each year.

•Approximately 17% of adults consider the problem to be serious.

•Sleep disorders are a common reason for patient visits to their doctors.

•Approximately 1/3 of adults have insufficient sleep syndrome.

•20% of adults report chronic insomnia.

•Only 23.1% of North Americans eat five or more fruits and vegetables per day.

Age:

• Increasing age predisposes to sleep disorders (5% in persons aged 30-50 and 30% in those aged 50 or older).

• People who are elderly experience a decrease in total sleep time, with more frequent awakening during the night.

• People who are elderly have a higher incidence of general medical conditions and are more likely to be taking medications that cause sleep disruption.

Why do you need antioxidants?

Click here to read

Because of this, drug companies are constantly developing drugs for this ever growing market. But, not everyone wants to put these -- often harmful -- drugs in their bodies. Have you ever listened to a sleep aid commercial? It invariably ends with a long list of possible side effects that you risk in order to get your sleep.

Is there an alternative to harmful drugs?

For centuries, folklore has passed on the secret to the Montmorency Tart Cherry and its amazing health benefits.

In regards to sleep, the most exciting area of research into tart cherries over the last couple of years has been the work done by Dr. Russel Reiter, the dean of melatonin research.

Dr. Reiter has been painstakingly unlocking the secrets of Melatonin for over 30 years. Investigations in the role melatonin plays in organisms and how it is produce has led to many startling discovies.

Are you ready for a good nights sleep?

Order Tart Montmorency Cherry Concentrate and get the rest you need

Click here to order!

Is there an alternative to harmful drugs?

For centuries, folklore has passed on the secret to the Montmorency Tart Cherry and it's amazing health benefits.

In regards to sleep, the most exciting area of research into tart cherries over the last couple of years has been the work done by Dr. Russel Reiter, the dean of melatonin research.

Dr. Reiter has been painstakingly unlocking the secrets of Melatonin for over 30 years. Investigations in the role melatonin plays in organisms and how it is produced has led to many startling discoveries.

The "Dean of Melatonin Research" Gives Tart Cherries High Marks

Dr. Russel Reiter never envisioned that he'd become a hero to U. S. tart cherry growers, but then again, he never imagined that melatonin, the simple, natural hormone he'd been studying for years would be found in such significant quantities in tart cherries.

"We were surprised at how much melatonin was in cherries, specifically the Montmorency variety," says Reiter. The only other fruits that have been examined to date are bananas and pineapples, and both have comparatively low melatonin levels. "Cherry concentrate, which involves greatly reducing the water content, has ten times the melatonin of the raw fruit." (1)

Produced in the pineal gland at the base of the brain, melatonin controls sleepiness at night, wakefulness in daytime and functions as an antioxidant to help the body destroy free radicals.(2) Recent research conducted by Dr. Reiter at the University of Texas Health Science Center in San Antonio, Texas, quantified the availability and activity of melatonin found in cherry products. The results were astonishing. Cherries contain an extremely significant quantity of melatonin, enough to produce positive results in the body.

Montmorency cherries, which account for the majority of tart cherries produced in the United States, contain up to 13.5 nanograms (ng) of melatonin per gram of cherries, more than is normally found in the blood.(3)

Dr. Russel Reiter began his distinguished career more than 30 years ago in neuroendocrinology, the study of the glands and hormones of the brain. A year earlier, in 1958, a dermatologist named Aaron Lerner at Yale University discovered the existence of melatonin. (4)

Today, Dr. Reiter is the preeminent scientist on melatonin and the advantageous effects it has on human health and well-being. Dr. Reiter has authored or co-authored more than 700 papers in his field, trained over 130 doctorates, and is the author of the book Melatonin, published by Bantam Books. His peers consider him the "dean of melatonin research".

One of the main areas on which Dr. Reiter focused in his recent work addresses a common consumer concern, which is, "will the melatonin present in cherries actually increase melatonin levels in the body favorably?" Melatonin is by far the most potent of the antioxidants, much more so than vitamins C, E and A.

The reason: melatonin is soluble both in fat and water and can therefore enter some cells that vitamins cannot. For example, vitamin E is soluble in the lipid part of the cell only and vitamin C in the aqueous part. Melatonin is soluble in both. For this reason, Dr. Reiter says, eating cherries with high melatonin concentrations will increase the antioxidant capacity in the body.

Although melatonin is available as a supplement and can be purchased without a prescription, Dr. Reiter and other health experts extol the benefits of consuming melatonin through food consumption. Not only do many foods provide beneficial antioxidants and similar compounds, they are often found in foods that provide a variety of health benefits. Cherries may, one day, be classified as a functional food, but they also offer consumers great flavor, versatility and nutrition.

References:

(1) Echlin, Bill. 2001 "Dr. Cherry" has growers on the mend. Traverse City Record-Eagle. July 15, p.2B

(2) National Sleep foundation. 2001 Melatonin: The Facts. Washington, DC.

(3) Burkhardt, Tan, et al, Detection and Quantification of Antioxidant Melatonin in Montmorency Tart Cherries. Journal of American Chemical Society 49, 4898-4902.

(4) Redman, J., e al, Science, 1983, 219, 1089-91.

FDA Disclaimer

The statements made on this website have not been evaluated by the FDA (U.S. Food & Drug Administration) and are not intended to diagnose, cure or prevent any disease.

If a condition persists, please contact your physician. The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice. The testimonials on this website are individual cases and do not guarantee that you will get the same results.

© 2007 3MinuteDecision. All Rights Reserved